KRISP Farming - By The kookaburra Group Limited
The kookaburra Group is an end to company in the fresh food and produce sector- the company is currently in the process of being listed to the Australian Stock exchange... see all about the company at http://www.thekookaburragroup.com.
As part of our fresh organic supply we have started a licensed program for Residents to become backyard market gardens (or what we call KRISP Farmers, KRISP is an acronym for Kookaburra Resident Intensive Small Plot Farmer) and supply their produce to the groups retail channels...these are supply farmers using a specifically designed growing and farming system designed for growing commercially on small plots of land (such as your backyard). There is no selling involved as the group takes all the produce and retails it through our own channels... all home farmers (KRISP Farmers) are assisted by a company gardener on a weekly basis, with all seedlings, fertilisers etc. being supplied By TKG.
We are are fun but professional company and want to foster a caring , family type relationship with our people, staff and customers... think along the lines of say: "Trader Joes", or "Sprots" or in the USA.
Home Based business - so targeted towards Stay at Home Mums/Dads - families looking for extra or a replacement income.
Potentially to the semi retired person whose looking for an easy at home income...
Or to people looking for a change and a simple new lifestyle business option.
This is a lead in Brochure that explains the KRISP farming concept and business to prospective licensees. The Brochure should be Bright , Happy and exciting... It should reflect organic gardening and happy mothers, Families etc working from home and having a great home based business that has the support of a National Company...
Its in the nutrition and fresh food and vegetable space... Our motto is All Natural, All Local / Australian and in your neighbourhood.
I have provided the words as attached.. you will see it is now just basically a word document... I would to have this information but spread through a Brochure / Booklet with the design an pictures to match the story that is written.
The Brochure / Booklet will probably be about 10-15 pages depending on how it is laid out, there is a lot of information as you can see from the attached wordy brochure....
It should have cut out form as one of the pages... as you will see form the attached document.
The brochure should also inspire confidence and excitement.
Feel free to explore the branding and design as we are not necessarily set on what is provided.
Working files are fin in pdf, but Final format should be ".ai", ".psd" and ".jpg" for the included images..
Thanks I'm really looking forward to seeing your work...