How Shaffer started their print or packaging design journey
<To be disclosed to the winning designer only>
I need an original art graphic that represents a fanciful, powerful shoe company image, a design that can be used as a presentational image for a company that produces high fashion women's shoes . The elements within the design can be subtle or bold - or perhaps the ideal would include both – but it must be dynamic. This will represent as the ‘big' image for presentations (think of half- or full-page ad in a lifestyle magazine).
Tell us a bit about who you are and the people you reach
The market: Women and girls of all ages purchasing couture shoes.
Your design could be complex like a shoe that, at the same time, looks like a dress made out of flowers, or a Willy-Wonka type shoe factory, with all the feel of whimsical fun, but geared toward an elegant crowd. A many-colored simple-line sketch-style graphic, your traditional media art, or other creative idea. No requirement for a shoe to be a major part of the design, though I would like it to be able to represent fanciful shoes or fashion somehow.
Colors: I’m feeling a mixture of colors that have a definite spring season essence with major winter tones, and perhaps some fall notes (we’ll see). I’m pretty sure that at least a mild amount of intelligently fanciful shades of the colors pink and blue are a must in the design. Check the color mixes in dresses 2 (a little too 'fall'), and 6 (a little too 'spring'). http://www.vogue.co.uk/fashion/show…os/id,3845
You can use text: 'The Shoe Company' or 'A Lifestyle of Fancy Shoes'.
Words that describe the image I’m looking for: whimsical, fanciful and extravagant, yet elegant and classy; substantive (some abstract is okay too); wild yet cultured and pure. Hmm…