We are a direct mail marketing company that is in the process of launching a new campaign for a nutraceutical vitamin line. We create an array of products, from memory formula, arthritis formula, sexual enhancement formula, general well being tonics, etc., In a crowded field we have always stood out and been successful... we are now looking to try a new creative and marketing approach and are looking for the right designer who can help us push the proverbial envelope. First challenge though (yes, their will be another challenge below!) Newsletter! Yes, we are looking for the conventional newsletter that is anything but conventional. We are a fun and vibrant group who likes to push the boundaries and it has shown in our past campaigns. Bold, brave, beautiful and brazen is what we seek.
Generally stodgy men over the age of 40 from 'red-states' who fantasize about Sarah Palin (sounds like fun right?). The copy speaks for itself.
I currently have the copy written but need a great designer who can take my award winning copy and turn it into a fabulous looking black & white mailer. The challenge will be this... I have a lot of copy... I am looking to fit it onto 1 - 11 x 17 sheet of paper (4-pages)... if you feel you need to use 2 - 11x 17 sheets of paper then the layout needs to be extraordinary. If you can do it on one 11 x 17 then I can always cut back on the copy. In addition to the newsletter I will need a separate 8 1/2 x 5 1/2 order form.