How Rick McCarthy started their print or packaging design journey
Who are you known as?
Training, Leadership Consulting
Tell us a bit about who you are and the people you reach
We are a business process improvement and people development company in Pietermaritzburg, South Africa. We provide consulting services to implement process improvement methodologies and change management. TLC focuses on training programmes such as Lean Six Sigma, Change Leadership and facilitation training.
What inspires you and how do you envision the design for your business?
I would like a tri-fold brochure designed for the New Manager's Development Programme that we have launched this year. The course is about developing Tomorrow's Leaders and helping new managers reach their full potential. The words, FUTURE, LEADERSHIP, ACTION, MOTIVATION, EDGE are the foundation of the course which FLAME stands for. (If you have any ideas for re-working the FLAME Logo they are welcome)
This will be printed on a white mongani gloss 128 gsm
It needs to be targeted at Business Professionals, CEO's of companies and Business Leaders. Demographics: Age 25 - 50, gender: male & female, education: Graduate, Physchographics: Our target audience are Managing Directors of Companies who require their managers to enhance their skills and develop as people. It must also appeal to the New Managers who recognise the need to go on a leadership development programme.