Our brand starts here : wonderful catalog

Dolfino

We offer fast-paced training programs that are both fun and educational. This brochure will describe our clinical hypnosis program. Our team is composed of scientists; we want to show that we are serious about the quality and accuracy of our training material. We are also creative and original, we like to think outside the box... and teach our students to do so also. It is important the the design be innovative and creative, we want something that will inspire the readers.

We will use the catalog design as the basis of our refreshed branding. With the help of the designers, we will expand the ideas presented in this project to our video blog, shopping cart, and other medias.

Target audience, in order of revenue they generate:
1) Health professionals (medical doctors, naturopathic doctors, massage therapists, etc.)
2) People who want to change career and become coaches / hypnotherapists. Some want to use hypnosis for health, others for personal development
3) Coaches (career coaches, sport coaches)
4) People from the general public who want to learn auto-hypnosis for their own benefit and help family / friends.

Our clients are about 80% women, 20% men. They are aged 30 to 75 years old, most of them being over 45 years old.

We the founders are 36 years old, we want the design to show our youth and energy.

Our clients are mostly in French Canada (Quebec) and we are working to penetrate the market in France.

Client's annual income varies a lot, going from some who are on minimum wage to doctors making > $200k per year. Most of our clients are middle-class (probably +/- 50k per year).

We want the brochure to by dynamic and entertaining. To do so, we want something special on most pages. It can be a photo, an image, a picture, a drawing... something that supports the text.

Hypnosis is sometimes seen as mysterious and "underground"... we do not want to play on that image. We want to show that is a powerful, fun and creative way to enhance one's life.

Our company colors are white, orange and purple (see http://www.dolfino.tv).

We have purchased hundreds of photos from 123rf.com. Those photos are available for the project on the Flickr (account : dolfinomedia). Other images can also be used.

All text in this project is in French. You do not need to understand French, I will translate when needed and communicate with designers in English.

Brochure size is 8 1/2 x 11