To implement a standard ‘cover page’ for all of our brochures, price lists, reports and technical documents.
Although Leap has been growing rapidly over the last couple of years, our promotional material and documents have not evolved at the same rate. I have spent the last month or so bringing all of the content up to date and ensuring that the same styling is carried through to all of Leaps’ documents. I would like to have a cover page designed that could be used for all documents, allowing for the change in title etc.
The design will primarily be for documents that are used at the very beginning of the sales pyramid- often they will be given to the client as a first reference/ initial piece of information. The intention of these documents is to present Leap as a professional and trustworthy B2B company, and a leader in their field (so a modern look to the brochure), and to encourage enquiries and generate sales.
The design must reflect:
- a sense of partnership/ working WITH client to achieve their busines goals
I would like to incorporate images, possibly a picture of the Perth (Western Australian) skyline, but would like to avoid stock images of office workers such as those used in the attorney brochure attached. Blue, purple and brown tones would be preferable to match with our existing logo/ colours; however the introduction of others in moderation would be fine. I have attached our logo- either the blue or white can be used.
Attached is a copy of our current BTR document and a brochure, to give you an idea as to the type of documents these would be used on.
I have also attached a number of brochures with designs that we would LIKE to use as inspiration- Anittel, Pike Research and Optimize.
Examples of what to AVOID are also attached- Attorney brochure and Bekkers IT.