Create One Pager intro for groundbreaking new data product

Internet

We have developed the Signal Radar Corporate Guidance system. Our target B2B audience is the C-suite and other executives, and we inform them of the effects all kinds of data signals (macroeconomic, climate, social, foot traffic, geopolitical events, etc.) have on their company's key performance metrics. The SignalRadar product routinely tracks tens of thousands of trends for their impact on a company’s business by analyzing millions of data signals that correlate to a company’s key performance metrics to identify the Headwinds and Tailwinds that may impact them. We depict these Headwinds and Tailwinds using a radar screen user interface for quick directional understanding. SignalRadar provides two predictive scores and visual analytics to help quickly identify trends affecting key performance metrics. Trend Scores inform about the direction of the trends impacting performance metrics and Guidance Scores provide ‘at-a-glance’ perspective on forward guidance for these same trends. These scores, coupled with collaborative tools, make it possible to act on the insights uncovered … the SignalRadar Guidance System enhances a company’s ability to respond, rather than simply react, to the ever-changing context where their business operates.

We seek design help to create a one-pager that is intended to offer a high-level summary of the key messages encouraging the right reader to want to learn more. We have enclosed a self-designed one-pager (PDF and Word document) that can be used as a content guide for the process. The existing document covers the main messages, but we are in no way suggesting the graphic design elements are anything other than a draft attempt by non-designers. The innovative radar screen management tool is a core aspect of our value proposition and branding. We want this design element to be featured in the one-pager design and we are expecting color and design proposals for the radar screen image as part of the one pager design.

We have enclosed a self-designed one-pager (PDF and Word document) that can be used as a content guide for the process. We are particularly interested in creative design and use of the Radar image which is currently included at the bottom of the page. Our current screen image of the Radar Screen contained within the guidance system product UI is included in this brief – the area within the screen itself is what we are focused on not the ‘legend.’ We have received positive early feedback on the messages in the existing one-pager (e.g., people do understand the concept of headwinds and tailwinds) and are looking to create a more professional and engaging design.

Every design category has flexible pricing for all budgets. Postcard, flyer or print starts at €189.