V&S 002 ~ REDESIGN THE DISH NETWORK INSTALLATION FLEET

DISH Network

One of America’s premier satellite television providers, DISH Network offers the best value in TV – the lowest all-digital prices in America and the best HD. Our fleet of service vehicles represent a huge opportunity to communicate our brand – in that we view them as a major brand touchpoint, in fact a rolling billboard. We would like to attract new customers as we roll past the American public in our vans, en route to setting folks up with the best television experience around.

Anyone who likes to watch television and would appreciate the best picture quality and channel selection at the best price.

We will be awarding 5 prizes at $2,500 each - $12,500 Total.

**Please read the FULL BRIEF Attached: "DISH_VanID_11.17.09.docx" and see all the other attachments.**

Your Task:

Develop a creative look and message for DISH Network installation vans in order to attract new customers. It's wide open. **We want to see what you can do, so really feel free to go for it. But please have a look at the fonts and colors as described in identity guideline attachment –and if you deviate from those guidelines, please make sure that your deviations don’t go so far as to distract or suggest a different brand or tone. In other words, you’re free to explore other fonts and colors and graphics if you want – just keep in mind that in the end we are making vans for the DISH brand.

It's our hope that we'll attract new customers with our new van design by improving the DISH Network brand imagery and thereby getting potential new consumers to pick up the phone and call DISH Network.

We’ll define success if we can increase web traffic and call volume. Increase inquiries and leads, brand awareness and brand perception.

Go forth and have fun.