Where Ya At
I am a chef in Seattle but my home, that I miss and love, is New Orleans, LA. I live and breath the New Orleans hospitality and of course good food, mostly the street food ie: Po-Boys, Muffulettas, Beignets and good coffee. This Spring, I am starting a food truck here in Seattle that will feature all of my favorite street food from New Orleans. Food is my life and passion and nothing sums it up better than the New Orleans saying, "Most people eat to live but in New Orleans we live to eat!" (would like this used on the truck)
I am fun, out-going, and spontaneous. I know what I want and go after it. I think that my food is amazing but not pretentious. My food is clean, simple, fun and sometimes bold.
The name "Where Ya At" is a phrase used in New Orleans to mean, how are you or how are you doing. I like it for that reason as well as the fact that we are a kick a%s mobile food business and people will wonder where we are located day to day. My website will be http://www.whereyaatmatt.com. Matt coming from my name Matthew, of course!
The target audience will vary, from infants to tourist to foodies and everyone in between. The good thing about my food is that I think that everyone can find something that they like.
There is somewhat of a hippster following of food trucks and generally these people are between the ages of 25 and 35, professionals, and technologically savvy enough to be on Facebook and Twitter.
This design will be digitally printed and then wrapped on the truck so the sky is the limit as to what it can look like. The best way that I can describe the shape and size of this truck is picture a UPS or FEDEX (See links to truck while being built out below) truck as your canvas. I want the base of the truck to be black and the rest of the design to be sleek, sexy and not too cluttered. I like clean lines and bold colors. I do not want any clip art or cartoons used. This truck will be a mobile billboard we will drive to a different location daily, and we want to let people know what we are all about, good times and great food!
I am open to suggestion, so please do not hesitate to email questions.
I do need the design to be in a format that the printers can manipulate ie: Photoshop, Illustrator, Publisher, etc.
I have attached my cooking bio for those of you who want to know more, but I think this should sum it all up, if not ping me!
Pictures of truck being built out: