How Stephen Condon started their other graphic design journey
Great Aussie Red
Three partners in the business 2 Australian 1 x Chinese. Our Aim is to introduce the benefits and enjoyment of quality red wines from Australia at an affordable price. Our winemaker is in the Hunter Valley which is famous wine country and blends quality wines for the Chinese palate.. Our philosophy is to gradually educate the market to the varying tastes and blends of red wine.
Tell us a bit about who you are and the people you reach
Chinese middle class retail consumers
Hospitality industry - Hotels, restaurants etc.
Wine/liquor retail outlets
Label must resonate with the Chinese consumer and be instantly recognisable as Australian.
Contain red color somewhere on the label
Do not use Koala, Kangaroo, Sydney Opera House, Sydney Harbour Bridge images in the design. (Trademarked Australian icons)
An elegant style label is required, depict quality.
Lettering/Typeface to be in English, we shall translate to Chinese ourselves.
Please do not use cartoon images.
We require Jpeg, PDF AI & PSD file formats