We're a marketing company working on a package design for a unique beverage that contains antioxidants from the seeds and skins of grapes.
The name of the product is - OH3. The 3 should be smaller and lower such as usually shown in H2O. The OH can have an exclamation point if the designer chooses - OH!3.
The overall goal is to develop a bottle package design that highlights the name and conveys an upscale image of fun and health. It can contain images related to grapes or heart.
Based on the research, our primary target market is:
Men and Women age 45 – 65.
Educated and Affluent.
Have little stress in their life and are good at managing their time.
Feel they control their life, not life controlling them.
In addition are secondary markets of other people who strive to make healthier lifestyle choices.
Required label elements include (design focus should only be on front of label, we'll add necessary info to back):
• A logo treatment for OH3
• Imagery to convey health, heart, or grapes - want it visually appealing
• The supporting statement "Heart Healthy Hydration"
• Label size is 5"h x 8"w and wraps around a bottle
• Smaller text - All natural, low calorie, boosts immune system, helps brain activity
Attached are four samples - one is a quick design with OH3, the others are other package designs the client likes. Open to creative approaches to make the product stand out on retail shelves.