Completed contest

Header for an online Sock store

Riverequity needed a new other design and created a contest on 99designs.

A winner was selected from 143 designs submitted by 15 freelance designers.

143
entries
15
designers
1
winner

How Riverequity started their other graphic design journey

Company name

SockemtoMe.com.au

Overview

We're currently launching Sockemtome.com.au - to become Australia's premiere sock-subscription site.

We sell one product - black business socks, through an online subscription. We sell a great product that's delivered straight to the client's door - no more mismatching, holey socks, and no time wasted on sock shopping.

Our store theme, base design and logo are complete - now all we need is the key graphic to head up the page. If you can provide a clean, punchy image that appeals to young professionals, this is the job for you.

Tell us a bit about who you are and the people you reach

The website is aimed to appeal to professional men (or those purchasing for men), in a demographic which is likely to make use of online products. Typical customers are imagined to be
• Young urban professionals
• Young professionals buying presents for other groups (dads, grandparents, other professionals).

Our market:
Convenient clothing delivery:

Messages to communicate in the design:
- Quality
- Convenience
- Helping you save time

As such, the website should look professional but fun, and convey a sense of ‘difference’ of ‘funkiness’, while not alienating a corporate audience. The core of the product is quality, and convenience – the convenience of having to spend less time on the mundane things on life, so the website can convey these themes.

While photos are people are welcome stereotypical ‘corporate’ shots (man holding pen, man pointing as woman looks at computer screen) are not…unless we’re making fun of them.

Ite

Requirements

--We want:
The main header graphic for what will be Australia's premier online sock store.

--Look & feel:
Clean, uncluttered, punchy.
Like:
threadify.myshopify.com -Nice design, shows a product
http://www.manpacks.com
http://www.shopify.com
nicheinterview.com

--Colours:
Key colours:
Green-Pantone 376C (key logo / site colour)
White
Black
Grey - Hex 5B5B5B - used in site background
Lighter backgrounds preferred.

--Words to describe the design:
Clean, punchy, contemporary, unpretentious.

---Header contents
In separate layers (so each one can be edited / updated),we want:

1.Catchphrase: "Great socks. No fuss."
-Image: Any image relating to the banner- this is the main part of the banner

2. Referral text: Sample to be used:
"Great socks - and they came through in days" - Peter, Melbourne
"A great present for dad! A nice twist on the sock gift - and it lasts for the whole year" - Natalie, Perth
"Finally - No more hunting around for pairs." - Adam, Melbourne

Try to avoid re-using the logo in the banner as-is,though you can build on it.

--Files attached to help you
- The logo (To get the feel of the brand/ colour theme)
- A pdf of product label
- product (folded)
- product (worn) - will need to be tidied up if it is to be used.
- website layouts you'll be fitting the header into (2 colour themes)

--Graphic size
877 width x 347 height

--- File types required
JPG,PNG Layered PSD, pdn (paint.net-preferred but not mandatory)

Custom package

US$346

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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