I am a college professor. I taught both of my daughters american sign language when they were babies - not because they had a hearing disability but for communication purposes. It worked wonderfully and is now becoming quite popular.
I have 5 target audience groups: moms, dads, grandparents and caregivers, and preschool teachers. I am guessing that parents and grandparents would be viewing this site during pregnancy or during the first 12 months of a child's life. They want the best for their child and to give them every opportunity life has to offer.
I would like a standard sized banner for my new website. The existing site is at http://www.asl-for-infants.com but I will be securing another url for the site. The current site offers an ebook I wrote. The new site will be a micro-continuity site with a 6 month course called Barb's Baby Communication Course. The "Barb" should be secondary to the rest of the name of the site (i.e., one idea I had is to have the rest of the name in one larger font, with "Barb's" written in handwriting-type font just in front of the rest of the name). I envision the color scheme to be child-friendly and fun - maybe primary colors with back and white - anything really, I am open to ideas. I just want the site to reflect the fun, exciting time of life ahead for the parents. My existing site is to academic - not fun. Maybe a baby with a graduation cap? The biggest benefit to the parents, grandparents and caregivers is that teaching sign language to your baby alleviates tons of crying and frustration. Your baby can communicate with sign language as early as 6 months old, whereas most kids don't speak until around 2 years old.