ScheduleOn provides web-based business management for service based businesses. Initially targeting hair stylists and salons, our company and brand is meant to resonate with people who are creative but use our site for business. We will be expanding soon to other service-based businesses.
Our site is modern, but not flashy - our slogan is "Keeping your business on schedule" and our design is intended to fulfill that goal. Form is important, but without function, we miss our mark.
Our target audience for these two pages is customers who are not yet customers of ScheduleOn. They are typically creative people who don't understand much about what we do - yet. They are interested in getting help managing their business and want to understand what we offer, why we're different than our competitors, and how our product works. They may never have used a product like ours, so it's important that we can convey what it is, what it looks like, and why it's useful to them.
We have an existing web site with a very simple design that emphasizes smooth, rounded corners, limited colors - see http://www.scheduleon.com, specifically the "Home" tab and "Features" tab. These two pages are what we need graphic design done for. The general site layout is done and will not be changed - the header, navigation tabs, and general style of the site will stay the way it is.
We need is two specific things:
1) For the home page, a large graphic and visual concept to be used in the center of the page that conveys more about our software. I have attached some screenshots from our user interface for registered users that could be incorporated into the graphic. I do not have a specific idea as to how to incorporate the screen shots, but it's important that we immediately give prospective customers some idea of what they should expect from our software. In particular, the calendar/scheduling screenshot is central to our site. Allow for some marketing text to be embedded - I can modify the source graphic file. I'd like both the graphic images and a concept of how to lay out the page. HTML is not needed.
2) On the features page, we need a graphic layout that incorporates our screenshots (see attached)with some text to accompany them to highlight different features of the site. I don't need HTML, just graphics to embed and a visual concept.