How Envista started their other graphic design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
I deliver lifestyle coaching and training around the theme of authenticity. Simple, straightforward, clear thinking that helps my clients identify their inner strengths, motivations and ambitions.
My core audience consists of professional people, 30-45 who are educated, ambitious, primarily English speaking and looking to get more life satisfaction from their choices. They will have an eye for quality and good design.
What inspires you and how do you envision the design for your business?
I need six iconic patterns to symbolise the six different areas of my coaching model. They should be roughly circular and have the appearance of rotational symmetry (this doesn't have to be perfect eg: one of my designs is a spiral which of course is not symmetrical).
Please look at my sketches in the file "nVive symbols.jpg" - this will give you an idea of what the designs should look like.
Then please look at the documents "page 1.jpg" and "page 3.jpg". These files will give you an idea of what I will be doing with the winning designs. If your design works here, it is worthy of the prize. However the winning designs should look equally at home in white on a dark background and in black on a light background.
The six designs are as follows...
Acuity - Topic: Goalsetting and vision - Concept: Glass lenses/prisms (colour light blue/aqua)
Vitality - Topic: Knowing Yourself - Concept: concentric circles around an inner core.(colour dark blue)
Affinity - Topic: Building Resources - Concept: Lines of starbursts coming from a central point.(colour purple)
Unity - Topic: Making Connections - Concept: Two circular chains, one inside the other. (colour red)
Facility - Topic: Working Smarter - Concept: A rotor with 6 spinning arms. (colour amber)
Infinity - Topic Finishing off and following on - Concept: The koru (a New Zealand Maori symbol) (colour green)
Your design must be inspired by the designs in the document called "nVive Symbols.jpg".
Please DO NOT use the circular patterns on bottom of the documents called Page 1,2,3 as the basis of your design. Any design concepts that resemble the circular patterns in these files will be immediately eliminated to avoid confusing other contestants.