Completed contest

Easy and fun: Create folded variant of existing logotype

Martin Källström needed a new other design and created a contest on 99designs.

A winner was selected from 112 designs submitted by 25 freelance designers.

112
entries
25
designers
1
winner

One of the designers who made it happen

Winner - Antoine Delorean
Amazing work!!!!
- Anonymous

How Martin Källström started their other graphic design journey

Company name

TW.LY

Overview

I'm the CEO of Twingly, a Swedish Internet startup consisting of 10 people having a great time meeting the challenge of taking our company from infancy to profitability.

Tell us a bit about who you are and the people you reach

Target audience is existing Twingly users that are familiar with our brand. The result shouldn't stray from our existing look and feel in order to captivate that audience.

Requirements

Twingly is a blog and microblog search engine that can be found at Twingly.com. Later this fall we are looking to create a URL shortener service as part of a much larger project. The name and url of the URL shortener will be "tw.ly", and we need a logotype for that purpose.

Since the purpose of the service will be to compress URLs and the name in itself is a compressed version of our brand, the idea is to simply create a folded/shortened version of our existing logotype and use it as logotype.

Our existing logotype can be downloaded from:

http://blog.twingly.com/wp-content/…gotype.pdf

Our idea of how to transform the logotype is illustrated here:

http://blog.twingly.com/wp-content/…ration.jpg

Information that might be useful for completing the project is that the graphic box and letter in the original logotype is rotated 4 degrees.

Custom package

US$149

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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