Design a Book Cover

It's All Virtual

I define a virtual event as "a web and occasion-based gathering that facilitates information sharing, collaboration and interaction." I'm a practitioner of virtual events and I blog frequently about the topic at It's All Virtual (http://allvirtual.wordpress.com).

The book seeks to reach marketers who are tasked with lead generation / demand generation. In fact, here is an excerpt from Chapter 1 of the manuscript:

``Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification. The “post-lead” nurturing process has been combined into the same act of generating the lead. I call this “accelerated lead generation” and for marketers, this means more “sales ready” leads that Sales can then turn into faster bookings.''

Book Title:
Generate Sales Leads With Virtual Events

Author Listing:
By Dennis Shiao
With a Foreword by Craig Rosenberg ("The Funnelholic")

Specifications:
480x640, JPEG

Objectives:
1) Appeal to marketing professionals / online marketers
2) Portray virtual events as an effective marketing vehicle
3) Portray the results-driven nature of virtual events (they produce immediate results)
4) Portray that readers can generate sales leads to fuel their company's sales pipeline

Guidelines
1) Be creative
2) Create a progressive / leading edge feel

Related Info - (to get a feel for the book's content)
1) My blog, http://allvirtual.wordpress.com
2) An eBook on virtual events: http://allvirtual.files.wordpress.c…set_go.pdf