Edward Mellor Estate Agents
Regional estate agency business, operating from 10 locations around Manchester. The brand has been around for over 25 years and is widely recognised, however due to the poor housing market we have made very little investment in marketing for nearly 3 years. Despite this we have continued to sell houses, probably better than anybody else.
Homeowners who are trying to sell their home and are frustrated with their existing marketing estate agent, or homeowners who are thinking of selling and need a push in our direction.
In the UK, homeowners typically invite 2 or 3 estate agents to give a market appraisal on their home and then instruct one of them to sell it. The aim of our marketing is to make sure we are one of the 2 or 3 agents who get the intitial invitation.
The project is to design the advert/graphics for the rear of a single deck bus. This is a full rear advert utilising the latest in vinyl wraps.
The design will focus on our core strength which is selling homes, anybody can market homes for sale but only the best agents actually sell homes.
The bus adverts will run for 12 months and should be a call to action.
Simple design, limited text, one phone number (not yet decided on but will be something like 0800 123 4569) and our web address which is http://www.edwardmellor.co.uk
Design could incorporate our For Sale board with a SOLD slip on it as that is our best advert.