Lee at Intellibev needed a new other design and created a contest on 99designs.
A winner was selected from 51 designs submitted by 20 freelance designers.
See my previous contest for a Melon Aqua Fresca.
This label is for the hibiscus flower flavored beverage called "Jamaica" an "Agua Fresca".
Its a small label on a machine with 23 others. It needs to stand out and clearly identify the product. Its should easy for a "Jamaica" drinker to recognize and identify with. The product is red. The label should be fun. Typical customers range from Kids but the likley key demog is an 18-45 yr old Hispanic male.
- The winning design is will need to fit 2 size templates. a) is 2" square the other b) is 3" High x 2" wide. Both need a 1/8" bleed around the edge. Finshed artwork is required in .ai (illustrator file format) .eps & .jpeg formats.
The use of the label is on a machine and not the finished product so little wording is required but "Jamaica" is required. Can include "Agua Fresca", and a reference to being made with Hibiscus Flowers".
em 1.
- Too much complexity ... keep it simple!.