Auto Brake Manufacturer needs fun, colorful concepts
Check out JLH1's Other business or advertising contest…
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Wilwood is the industry leader in designing and manufacturing high-performance disc brake systems. Founded in 1977, all Wilwood products are born from racing technology and engineered for the best possible stopping experience on the road or track. We sell aftermarket high-performance brakes. Audience for this project are auto enthusiast looking to enhance the appearance and performance of their vehicle.
What inspires you and how do you envision the design for your business?
Wilwood currently manufacturer’s red-, black- or silver-colored calipers. These are Wilwood’s standard colors. However, Wilwood has the ability to color-match their brake calipers to any color. We would like to build an advertising campaign around that capability. For years, car enthusiasts have gone to great lengths to customize their vehicles to fit their personality; whether it’s exterior, interior or both. We now have the ability to expand their personalization even further to the brake calipers, allowing for that extra customization that allows them stand out. The emphasis should be on conveying the diversity of colors through a fun design while maintaining Wilwood’s dedication to quality and excellence. Consumers will still receive a product of the highest quality, just with some color personalization. Wilwood now provides a color for every personality. No matter what, we can match the exact color that you love in a fast, easy process. We will provide one standard brake kit digital file. We will look to you to create a spectrum of colors to use in the ad, conveying our ability to create any color. We will also provide vehicle examples to use which should also give you an idea of the demographic we are trying to target. With all concepts, please be sure to include the footer graphic (also included) as well as a spectrum of caliper colors. This will ensure that the reader understands the diversity of colors we can create
We are going to share a dropbox file of images. If you cannot access this link, please send me a message. We have also attached images but feel free to use your creativity or any car image you like. https://www.dropbox.com/sh/8dnyyiugz2tv0gy/AABGo9Lrpp-OdmT9la3rHakwa?dl=0
US$299 Silver package
Every design category has flexible pricing for all budgets. Other business or advertising starts at €179.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other business or advertising.
Designers across the globe delivered design magic.
JLH1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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