X1 is a 6 your old company (Brand) with over 2 million users of our product. We provide communications and productivity software that makes people more productive by allowing them to search emails, data on their PC and remote files from an intuitive, patented interface.
We are looking to "re-launch" the company with several new product releases and need a logo (we are also redesigning our web site) to get our large install base to take a look at X1 again; along the lines of "this isn't your father's X1".
The new releases of our software that will further solidify the need for our product as people become even more inundated with information.
Here is some of the internal feedback for designing a new logo:
"Modern 2.0 style technology company and one that businesses should feel comfortable doing business with."
"A cool logo, but not too "fun""
"You have to have it (X1), it is a must have, not a nice to have"
Business and power users (prosumer) who are looking for a product to simplify their desktop by making it easy to search email, files, calendar events, etc. from a single interface. Once people start using our product, what took hours or minutes to find can be found in seconds. We DO NOT want to look like an IT (information technology) product and want to have a consumer appeal.
We will need the logo in standard formats to be used on our website, letterhead, business cards, etc.. We need color and B/W versions. Since we will integrate the logo into the software (e.g. product launch, interface, etc.) we must have the logo project complete no later than the end of the year.