How Barbara Hales started their logo design journey
Barbara Hales/ The Medical Strategist
I am a copywriter focusing on the medical and health market and also put out a newsletter called The Medical Strategist.
To get a flavor of what I am about, please visit my website: http://www.TheWriteTreatment.com
Tell us a bit about who you are and the people you reach
Physicians, health care providers, companies/vendors for electronic health records and personal health records, Business to business writing for white papers and articles
This comes from my creative director:
name: Barbara Hales
positioning statement: The Medical Strategist
Tagline: Helping the Medical Industry Successfully Navigate Health Reform
picture somewhere in the branding, most likely near name
Iwant to keep away
from anything trite pertaining to writing, and that what I am
is a "marketing consultant to the medical industry"
focus on my target market: the medical industry,
not on writing.
I would like it to be bold and colorful. Be creative
Don't just give me a caduceus as I could do this myself. Okay, please note, no pen and quill either. I would like it to have a modern feel/flow. No black background. I will be using this as header for my stationary and correspondence. Again, please check out my website to get a feel for who I am. Don't give me anything that looks like clip art or that I can do myself. Nothing oversimplified. Make it sophisticated and smart as that is the type of clientele that I cater to.
P.S. Stress The Medical Strategist and my name. Feel free to put my photo in as well if you think that it goes with your design as it is part of my branding.