Completed contest

Wildfire Wing Co. Needs Creative Logo So it May Fly!

The 11th Hour needed a new logo design and created a contest on 99designs.

A winner was selected from 143 designs submitted by 28 freelance designers.

143
entries
28
designers
1
winner

One of the designers who made it happen

Winner - :: scott ::
Working with ::scott:: was a great experience. I was concerned, never having sourced a design through a website, about what level of quality I would get. I had provided a fleshed-out brief and a lot of visual imagery, and didn’t want anything cookie-cutter or facile. I am working on a concept that is targeting an un-obvious demographic within a sector burdened by historical assumptions, and so the usual stereotypes wouldn’t work. It was clear that ::scott:: had read/interpreted the information and distilled/edited a wide range of inspirations into a clear design. It was a relief when I saw his initial submission early among the others, because he clearly “got it,” and had the skill to propose a design that would be flexible enough to hold up on various platforms/media and still retain an essential integrity to be recognizable as one brand. As we worked together, he was responsive to my requests, and it was a collaborative process. He had opinions about his choices for the various elements and justifications for those opinions, but was still open to trying and adopting changes. ::scott::’s entries led the pack the entire competition, and I am grateful to have found a designer of his caliber. Clearly he deserves his Platinum rating on this site.
- Anonymous

How The 11th Hour started their logo design journey

Company name

The Wildfire Wing Co.

Overview

The Wildfire Wing Co. is an up and coming establishment that will be launched in February 2011 within a very hip & trendy Farmer's Market.

We chose this name because of the heat it gives off. A wildfire is a fire gone amuck, out of control, too hot to handle, spreading like wildfire.

We wanted our name to tell people exactly what we do. We sell chicken wings. That is just about it to be honest. We like having the “Co.” at the end of our name because it almost creates an industrial feel. . . that is, we are a company or a factory and it reflects an illusion that makes us seem bigger, which is what we intend to be…….one day.

The future for this company, we hope, will be to open several small restaurants in malls, food fairs and office towers. The next step would be THE WILDFIRE WING CO. BAR &GRILL, with large TV screens playing sports and hot wings being chased down with ice cold beer.

Tell us a bit about who you are and the people you reach

The Wildfire Wing Co. is targeting "Wing Lovers" between the ages of 21 and 60 who enjoy socializing with friends within a fun and casual atmosphere whilst savouring the flavors of wings and a cold bevy.

Requirements

The cosmetic feel of the restaurant is going to be earthy and hot. Think of almost a red bricked fire hall or Mexican fireplace. The colors will be orange, yellow and red. . . . colors that symbolize heat.

The attitude of our company is modern with a twist of edginess but always classy and respectful. Never sterile or dull and definitely always looking hot.

CREATIVE REQUIREMENTS
We would like to have the words "Wildfire Wing Co." to be dominant for the purpose of signage but also have an icon or symbol representing the company. An idea for example would be to have a flaming "W" or a stylized tatto. This is ONLY an example. . .

Attached is a file illustrating a competitor's brand, as well as, brands that are appealing. Again, ONLY examples. . .

We are asking you, the designers, to create the flare!

TECHNICAL REQUIREMENTS
We require the the following formats in color, as well as, B/W:
.eps "editable"
.ai "illustrator"
.psd "photoshop"
.jpg and layered .psd (RGB)
.ai Print file format - .ai (CMYK)

Custom package

US$400

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