How Steph Bishop started their logo design journey
I am a former professional dancer who quit dancing and fell in love with Pilates. I teach people from 15-76 how to execute the Pilates method to promote bodily awareness, prevent injury, breathe, relax, and have fun. This is the beginning of my own company and I want my logo to look balanced with clean lines without being masculine or hard looking. Possibly have body shapes making one of the letters.
Tell us a bit about who you are and the people you reach
75 % of my clientele is female, and over the age of 50. I would like to attract a more young clientele and not turn off men with the logo. I would like to use the logo on a cutout for the front windowed door and on t -shirts,my outdoor sign, and business cards.
My existing clients are either professional women who are lawyers and bankers or stay at home Moms. They want to look healthy and are not obsessed with being perfect. Most do Pilates because it makes them feel good and improves the overall function of their anatomy.
I want a logo that is not too busy and suggests balance. Evenness or even balancing. I prefer clean flowing soft lines. My studio is going to be green and white, the equipment is gray as is the floor. It is going to have the feel of a dance studio. I would like to get an outdoor banner and eventually a sign for the front with the logo on it, the store front is black. I liked the One Pilates Studio designs I saw on your site and that is why I chose this site. Portrayal of classic Pilates exercises preferred, like the hundred, teaser, stomach series, or swan. I would also like to see logos with just the words Well-Balanced Pilates. I would prefer it be only two colors for example, black lettering with celdon green or a spa like green.