I am a student at the Wharton Business school at the University of Pennsylvania, and have spent the last two years developing a business plan, statistical models, and software to create a website exchange for personal carbon credits. We are creating a Web 2.0 platform that enables individuals and households in the U.S. to save and earn money for reducing their carbon footprint. Users sign up for an account on our website, link their utility information, and then browse our site for consumption tracking, reduction tips, forums, green products and services. Users can compare their consumption with friends and family, as well as local and national averages. On a very high level, we motivate households to be green, and save and earn money in the process.
Tell us a bit about who you are and the people you reach
Utility-paying individuals and households in the U.S. (mainly targeted at the "social environmentalist")
I would like the full name "Verday" in the logo as well as our slogan "be green. earn green." I would love a logo that is Web 2.0 friendly, and suggestive of "green"-environmentally friendly, carbon footprint, reducing an individual's energy use. I really would like to give you guys free reign to explore your creativity. You can email me at email@example.com with any brainstorming ideas or feedback so that you have a better chance of winning. I am very interested to see the results! Thank you so much for your time.