Completed contest

Web2.0 Logo for Soon to be Famous Retirement Site

Phil Bryant needed a new logo design and created a contest on 99designs.

A winner was selected from 425 designs submitted by 94 freelance designers.

425
entries
94
designers
1
winner

One of the designers who made it happen

Winner - ARTGIE
Artgie provided us with a perfect logo and was always very responsive and quick to make the requested changes. We could not be happier with the professional work ethic and finished product. Thank you!!
- Bankruptcyamarillo

How Phil Bryant started their logo design journey

Company name

eggnest.com

Overview

Web2.0 Finance2.0 Entrepreneur needs high profile A-class logo

Tell us a bit about who you are and the people you reach

In brief:
Web savvy US consumers that are saving for retirement, typically 22-65 years old. Basically, if you are a working adult and you are NOT super-rich, you are my customer.

Marketing-Geek Target Audience Description:
In banking market segmentation terms, this represents the Mass *and* Mass-Affluent segments slide 4 http://www.slideshare.net/samyx123/…ine-advice

Requirements

* Needs to have the Web2.0 feel.

* I want the logo to convey wealth, intelligence, simplicity, sophistication, and security

* The name eggnest is a play on "Nest Egg" which is a euphemism for your retirement savings. If you do a google image search for "nest egg" you'll see lots of golden eggs. That imagery is fine, but it is not required. Be creative!

* Needs to look great on the web.

* Needs to look AWESOME in a PowerPoint / KeyNote presentation

* http://www.mint.com/ is the established brand in my space that everyone points to. eggnest.com's logo needs to look much better.

* http://beta.retirehub.com/ is a competitor. eggnest.com's logo needs to look much better.

* Gold and/or Green are obvious colors - but this is not required. Brown is also a natural choice.

* I prefer logos that flow from left to right (that are horizontal)

* Broken eggs remind me of Humpty Dumpty - you should avoid this imagery

* Green eggs remind me of Dr Seuss - this could be okay if you are very creative and edgy but it is a little bit of a risk.

* you could try making the S in Nest look somewhat like a $, i.e., NE$T, but don't over-do it... It would need to be SUBTLE

* I want the logo to convey wealth, intelligence, simplicity, sophistication, and security

* Font needs to be easily readable but not too boring

* In the end, I will need a 150x50 PNG and a 600x200 PNG.

Custom package

US$696

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Deliverables

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