lily NP got their new logo design by running a design contest:
Wanted: One logo for house builders SO cool that you would want them to design + build your house!
Check out lily NP's Logo design contest…
Buildings Forged for Life
Ready to design the logo for the next Fourtune500 building company? Imagine we will be combining all our many years of experience, different talents and expertise into building houses that will improve the lives of those who live there. Unlike mass produced, cheaply made and only pretty from the front, buildings we have grown too accustomed to, our structures will be designed and built to last for hundreds of years. Lets let the grandkids fight over who gets to inherit the house. TARGET AUDIENCE: Hip, well-traveled and super educated, 30-50 somethings with families, our likely customers will probably work at in medicine (we have three medical schools here), at one of the large Universities in town or the huge Tech research center. Many of them come from foreign countries or other cities to live here for work or graduate school. Lets face it guys, its probably your wife that had the strongest opinion about which house you bought, so while we won’t forget men, we will focus on appealing to women buyers. What better way to do this than have two working women, wives and mothers, design and build the perfect family house.
-We would like to stay with cool colors. Think white, creams, navy, grey, aquas, blues, turquoise ect. No orange, pink, maroon please. This company will be an off shoot of the parent company Lily and Luxe Design Co and if the typeface or colors could look good together that would be best as they will share a newly re-designed website in the future. -We are open to having a symbol with our logo. The founders' families are both have roots in South Africa so we like the idea of a protea flower as an option. -We are open to the use of umlauts, diaeresis and accents to make the type look more unique. In fact we love the European, latin, historic look. - Please check out www.lilyandluxe. This is Lily's well established interior design company. We will ultimately connect the brands together on the web page. Sructura Home will be an offshoot from Lily + Luxe so we would like the branding to be cohesive but different. -We may branch out into different types of buildings ie. boutique hotels, restaurants and commercial buildings, in the future so we do not want any images of houses on our logo. Please avoid using any traditional references to homes, ie. home elevations. -Think of the word 'House' in our names more as a fashion design house of Europe and not a house you live in. We are open to the word house being on a second line and smaller than Structura. -Screen shots below are a collection of images from Pinterest that we felt inspired by for our branding. Please check them out to see the style direction that we would like to take. -We like what the angle 120° represents in nature that is repeated in hexagons. We are open to 120° being used somehow either in the type as a substitution for a letter or some other sneaky way. We almost named the company Luxe120°.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
lily NP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Maitrise d'oeuvre, Conception d'ensemble immobilier, Bureau d'étude
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