Last Mile Pte Ltd is seeking to launch a new product, an electric kick-scooter, internationally. The logo should be reflective of the brand values.
The primary target customer for the KAIBOARD is a business commuter who is lifestyle-oriented, gadget-loving (but not geeky), is time and cost conscious, and is looking for a convenient solution to travel short distances. These business professionals are primarily in the age group of 25-40 years and belong to the mid-to-high income group. Secondary target customers are university students in the age group of 16-25 years, looking for a convenient way to commute short distances.
Customers are probably more likely to be male than female.
We require a logo for the KAIBOARD. We also need another 2 variations - against black background, and a black and white version of the logo.
We prefer to include the Chinese character “开” somewhere in the design. It should not have too many tiny details in the logo, because there are plans to produce embroidered tees, caps etc and the logo should also be scalable from smaller to larger sizes. Another element that we suggest you think about is the carbon fibre weave, which is the material that is used to make the product. Do see file attached.
As an end-consumer product, we need a logo that is instantly identifiable and for immediate brand recognition. The logo will also be used on labeling, advertising, promotional materials, merchandise etc. Hence, the graphic (for example: 开) should be able to be used independently of the name as a standalone corporate/product logo.
Logo values: Bearing in mind the characteristics of the target audience, the key values of this logo should be lifestyle-oriented, modern, clean, sleek, masculine and hip (trendy). Similarly, the logo should not be too cluttered, cute, youthful, funky, macho.
Colours: Orange (pantone shade – Pantone 165c or #FF6600), black and white.
Looking forward to receiving all the fantastic designs and we will try our best to be responsive in providing feedback. Thanks!