I am the founder of a marketing company outside of Boise, ID. We are launching a new marketing tactic... Greatest Local Deals. Our plan is to expand to every major market in the US using the name (city name)LocalDeals.com. For example, DallasLocalDeals.com or SeattleLocalDeals.com. These websites will feature an amazing deal at 50%-90% off normal prices. The deal changes every 24hours. The businesses promoted are all local businesses and we donate 10% of the revenue generated each day to a different non-profit or charity organization. The challenge is coming up with a logo design that will allow us to substitute the name of the city in the design as we roll out to each new market. I am sure there are designers out there who can pull this off! Are you one of them? This contest is ending early as we have already received so many excellent designs. It will now end at midnight PST on Saturday, April 3rd. We will select a winner on Easter Sunday!
Our research shows the top demographic audience for this site to be females between the ages of 18 and 45. They are typically employed with some disposable income and enjoy going out to dinner, entertainment venues and spas. We want to cater to this main demographic group without alienating our male visitors. We also expect many people to visit the site at the request of a non-profit or charity organization they support. Therefor, we expect an above average number of visitors who are caring and giving people.
We need a flexible, attractive logo the meets the needs described above for the target audience we also described above. As this is a new venture, designers are free to choose any colors, fonts, and other stylistic details without concern for fitting in with branding style guidelines. Our website is still being developed so let your mind be free!
The best logo would be one that is memorable and works as well on paper and promotional items as it does on the website. I would prefer the winning designer be able to provide us with logo files in AI, PSD, and JPG formats. We will need access to all layers so that we can adjust the logo as we roll out into new markets.
Finally, have fun! As marketers ourselves, we understand how important it is to enjoy your work. Thanks and good luck!