Completed contest

WANTED: beautiful, simple design with lasting impact...

gflash needed a new logo design and created a contest on 99designs.

A winner was selected from 579 designs submitted by 140 freelance designers.

579
entries
140
designers
1
winner

How gflash started their logo design journey

Company name

formative

Overview

We create and spread digital messages.

We help clients tell their stories online.

formative is a digital content and marketing agency start-up - we make videos, develop/write/produce web content, write & make podcasts, organise webinars/webcasts and all that digital comms jazz.

Tell us a bit about who you are and the people you reach

Our audience will be marketing, communications and digital peeps and executives in SMEs and larger corporate entities.

Requirements

WANTED: clean, simple, slick logo that's contemporary, original and creative - without scaring off the corporates.

WE PROBABLY SHOULD: have something which relates to our name - 'formative' or what we do.

WE LOVE: lower case only... something which works well on a black/grey/white background... structured, yet with a sense of the organic.

WE ALSO LOVE: hex colours like #990066, #aa0055 and #990055 - burgundy/maroon/violet/firebrick - mixed with white or black or grey... with a dash of a #6D7B8D or a #82CAFA or a #ECE5B6.

WE'RE NOT THAT FOND OF: anything multicoloured, template design, unoriginality... anything too obvious, like microphone /megaphone /video /camera /clapperboard visuals.

WE THOUGHT ABOUT: molecular structure, shadows/cut outs, decoupage... but we could be oh-so wrong?!

Custom package

US$370

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Deliverables

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