Ever want your design on a billboard?
Michael151349 needed a new logo design and created a contest on 99designs.
A winner was selected from 73 designs submitted by 14 freelance designers.
One of the designers who made it happen
How Michael151349 started their logo design journey
Company name
SiteTour
Overview
I'm the director of sitetour.com.au.
In my early thirties.
I like great ideas.
I like people with open minds.
I like coffee. Black.
I like neat design.
I hate over-complication.
SiteTour.com.au is a simple website that helps people buy billboard advertising.
It's fun.
Slick.
Professional.
New.
Young.
Cool.
If it were an airline it would be Virgin.
If it were a social network it would be Twitter.
If it were a beer it would be Corona.
If it were a coffee it would NOT be a Starbucks.
If it were a movie it would be Ferris Bueler's Day Off.
If it were a car it would be a Volkswagen.
If it were a beer it would be a Corona.
Tell us a bit about who you are and the people you reach
Young.
Professional.
25-35 years.
Middle - upper socio demo.
Cool.
Trendy.
Love shopping.
Love social media.
YouTube.
Twitter.
Facebook.
They love brands.
They live by brands.
Brands define them.
They're not interested in politics.
More interested in design.
These people trade media. All day.
They like things websites to be simple.
They go home in a Volkswagen but wish they had a BMW.
They drink particular brands of coffee.
They love music.
They love exercising.
They love the internet.
The internet makes their life simple.
And fast.
All at once.
Requirements
Clean design.
Simple.
Something that reflects good outdoor advertising.
Bold.
Irreverent.
Fresh.
Uncluttered.
Clean text.
Images? If you like.
The outline of a billboard could be used.
Or something else if you feel creative.
Not essential.
More important to focus on the words.
ATTACHED:
Logos of three competitors (APN, EYE & OOH).
We don't want our logo resembling theirs.
Also.
Logos that we like (Twitter, Facebook, Google, Yahoo, etc).
Clean, fun and fresh.
Professional touch.
ALSO:
Would anyone like to play with the ST concept attached?
IDEA!!
A part of our website will require people to post comments about billboards.
Therefore we would love for you to have a go at using speech bubbles as billboards and writing Site Tour in the speech bubbles.
See attached speech bubbles and man on megaphone for inspiration!
If someone can use this well, even if in a subtle way, I think they're a good chance of winning.
GOOD LUCK!
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