Village Supermarket needed a new logo design and created a contest on 99designs.
A winner was selected from 76 designs submitted by 20 freelance designers.
Village Supermarket
Village Supermarket is a high end supermarket in Dar Es Salam and Arusha, Tanzania. The store is based on importing food and goods from international locations, which makes Village Supermarket the sole provider of many of these items.
Village Supermarket works to provide their customers with high end food, wine and fresh goods. The space also includes an in-house bakery.
Customers include people in Tanzania who value food and goods imported into the country from North America, United Kingdom and United Arab Emirates.
Comparable retailers:
http://www.wholefoodsmarket.com/
http://www.pusateris.com/
A logo that says "Village Supermarket" that can be used as the physical sign atop the front of the supermarket (possibly in freestanding metal letters) as well as the website and stationary.
The previous logo included an image of a shopping cart. The new logo should be something simple, tasteful easily legible and more text than image focused. A view of the logo should convey the tasteful nature of Village Supermarket and compliment the exceptional goods that Village Supermarket have made available in Tanzania.
Traditional colours for Village Supermarket have been dark blue and gold. Those can be incorporated as well as more subtle colour combinations including black and white.
Secondary name: VSM
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