We are a group of existing real estate agents in Australia's largest city, Sydney. We intend to create a new real estate group and our branding is the central element of our marketing. The logo you will create may well live on for many decades to come and hopefully become as memorable as Coca-Cola or Apple - especially for our target audience in Australia.
Prudential Real Estate (as part of the worldwide Prudential Group) is a dominant real estate brand in the USA. They have no plans to open in Australia and this has provided an opportunity for us to begin from scratch.
We are interested in a logo that says things like ... sure, stable, secure and trustworthy. We have no preference for colour except that dark blue is recognised by most psychologists as a colour that communicates dependability. However, in Australia, it seems that so many brands are a combination of dark blue and orange that we feel we should stay away from this colour mix.
The logo must include the word "Prudential" but does not have to include the additional words "Real Estate".
In addition, we have created a symbol to go with the word "Prudential". You'll find an example of this "fast-forward" symbol in the attached file. Not all of us are convinced this symbol is worthwhile - maybe it needs to be jazzed up a little or maybe you have another idea for a symbol. You decide.