The objective is to deliver an iPhone application that enables a consumer to quickly find a coffeeshop in the UK. The logo should be fun, outgoing and spunky, whilst also representing the premium positioning that is consistent with the high-end brands. It shall replicate the primary colors used by Starbucks (green), Cafe Nero (blue) and Costa (red) and equally fuse them. The logo should be collectively inspired by them and thematically hint at the brands enclosed.
Tell us a bit about who you are and the people you reach
Those folks that go to Starbucks! Or if you are familiar with the UK brands Costa Coffee and Cafe Nero.
The logo must include both a name and an icon. They shall be suitable to use both separately and together. The logo usage is for both an iPhone application and the web. Three distinct icon flavours shall be made each with progressively richer and more subtle detail as size allows; 29X29, 57X57 and 512 X512. The icon should NOT simply be scaled up. The 57X57 should represent the essence of the brand and the 512 X512 enables the level of detail you’d expect on a web page. Of course, the 29X29 needs to be dead simple for clarity. The icons need to be workable in their respective size requirement, distinct yet clear that it is all the same brand.
The logo name should be readily legible at a height of 20 pixels, which will be used within the application. Please also recommend a font type that thematically extends the logo and can be used for plain text in the application at very small sizes (ex. 8 pixels high).
Please see enslosure for image requirement specifications.