We are an independent soft-serve yogurt and shaved ice establishment. We will be making our own yogurt from all natural organic ingredients. All fruit toppings will be freshly cut. We will also be serving coffee and frozen coffee drinks, ground to order. The building will have a walk-up window and seating around the outside, as well as a drive-thru window. We are looking to create a lifestyle-type space; something similar to a Starbucks. We will have television screens to showcase our menu selections, separate tvs for entertainment purposes, wifi internet access, and ambient music. Our staple item will be a layered dessert called “Gelati,” which consists of alternating layers of soft-serve yogurt and shaved ice in a cup.
We plan on having something for everyone. Aside from offering a mix of frozen yogurt and shaved ice we will also have all-natural probiotic yogurts. For those uninterested in frozen desserts we will be serving lattes, cappuccinos, espressos, and other miscellaneous coffee drinks.
Although we want the establishment to be fun, we also want it to have a certain level of sophistication. We do not want a cheap-looking logo. More “Chipotle” less “McDonalds.” Logos that include a scoop of ice cream or a cup with frozen yogurt are ok. The brand name should be clear and easily readable. Color in the logo is encouraged.
EDIT: To clarify, we do not serve ice cream. The attached files will be our main draw, a product called "Gelati."
In order of importance, our products are Gelati, Italian Ice, Coffee, Yogurt, and Custard.