See attached PDF file, "sherpa manifesto" for more detail. tShirt Sherpa (http://www.tshirtsherpa.com) is a new online t-shirt community that connects guys to the newest and most interesting t-shirts from leading designers from around the world. Additionally, tShirt Sherpa serves as an exclusive web marketing tool for the designers/producers of great fashion t-shirts. The tShirt Sherpa strives to help guys live outside the box of normal - in short, tShirt Sherpa helps guys break the traditional rules of fashion by delivering fresh new buying opportunities and letting guys realize how their own unique choices/desires/interests/lifestyles can drive buying decisions, not simply the availability of product from traditional sources (i.e. boring department stores, giant online retailers, etc).
tShirt Sherpa delivers t-shirt fashion ideas to guys. The t-shirt market surely exists. It is huge. It is too huge for anybody to effectively navigate on their own. Just as a mountain sherpa provides guidance, advice, and the expertise necessary to climb the highest mountains, tShirt Sherpa provides the same insight for guys seeking out the best within the world wide t-shirt market. tShirt Sherpa does the hard work of navigating the online universe, the specialty boutiques around the globe, and seeking out the undiscovered/unknown new designers that have yet to hit the market and gain widespread visibility for their brand. Without the tShirt Sherpa, guys may never find and experience the best - they will simply be victim to the traditional retail outlets currently available to them.
1) logo must fit within the black space shown within the attached "background.jpg" sample (see current http://www.tshirtsherpa.com site for example - entire logo should fit within that dark black section)
2) logo must be delivered in both .jpg and .psd formats (logo must be editable, if we choose to modify in the future)
3) logo must include the following tag line, "Break the rules and find your game"
4) Feel free to be creative.