Women looking for ideas, advice, products and information about hair styles and hair care, especially but not exclusively women with naturally curly hair.
The site's fundamental idea is validation, acceptance and celebration of naturally curly hair. My audience consists to a large degree of women and girls who have struggled their whole lives with their natural hair texture - curly, wavy, frizzy, unmanageable, poofy, big, wild and frustrating hair - in a world that worships straight, sleek, silky locks.
Curly-haired women are tormented, teased and ridiculed for their appearance by straight-haired friends, acquaintances and strangers. Their hair is a huge part of their identity, and they have a lot of emotion invested in it.
They are very keen and often desperate to resolve the hair-related issues that have plagued their lives. They want acceptance for who they are, which very much includes their hair, and they want to know how to make their natural hair texture look good - glamorous, sexy, gorgeous.