We are looking for a logo represent our marketing and branding company, Marketing Catalyst.
We want them to think: people we can trust, expertise, fresh approach.
We want them to feel: energy, innovation, creativity.
We would love to have the logo incorporate a spark or sense of movement. The main wordmark should be 'Catalyst'. 'Marketing' is just a smaller modifier. Additional considerations:
1. No Cartoons.
2. Nothing too elegant - not too serious, highbrow or expensive.
3. Typeface that's clear, simple. We want something that stands out. Century Gothic, Tahoma, Arial, Optima are favorites, so something in that class would feel right. Tend to like lower case letters.
Examples of logos that we like:
Apple, Kodak EasyShare, new tbs network, method,
and among service firms: http://www.zyman.com/
Here are examples of what we are trying to avoid:
http://www.catalystspace.com/about/history (can't compete directly)
http://www.brandcatalyst.co.uk/ (can't compete directly)
http://www.brandcatmedia.com/ (can't compete directly)
We don't have any bias about colors, except to avoid looking like the competitors online and creating brand confusion.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo