Web Reactivators (http://www.webreactivators.com)
The idea behind this brand is that we will be able to reactivate dead websites. Most businesses have a website but all of their websites SUCK, and obviously they are not profitable.
As most companies do not know much about Internet Marketing, they hire "corporate sounding" companies normally with names like "WSI" or H2O that charge them a fortune to make their websites profitable.
We need a Fresh looking logo that reflects a new way of for companies to think about their internet presence. It needs to be powerful, playful yet to look quite "corporate" so corporate customers will feel comfortable with it. The image we want to get accross is that we can literally turn around their crappy looking "brochure like" websites and make them profitable.
After careful deliberation we decided to go for the word reactivator, but the word that was also as option was "Alchemists" The idea behind this Word is that we would be able to turn lead into gold, we still might include a slogan that will fit the Word Alchemy on the brand itself, something like "Digital Alchemy" Making Websites profitable or something of the sort,
Suggestions will be appreciated
Audience are corporate companies, small businesses, hotels, etc etc. You see, these companies are in a deep pain!
They have hired very expensive designers they have expensive hosting no email capturing. Their sites are totally 1.0 NO Interaction whatsoever and they have no clue how to make their website profitable, to add insult to injury predator companies like WSI or H20 charge them a fortune to bring traffic to their websites but obviously they have no sales or leads created.
There are very few options and they do not even know what to do. Our business goal is to provide an over all solution to these people but on a fraction of the price.
A logo and a slogan or catch phrase that will fit the above described situation. Feel free to be creative and to help us start up a brand.
Our Idea is that people will know just by looking at the logo/slogan or catch phrase that we will turn their crap non profitable expensive website into an asset.
They are aware that there is a LOT to be done as they see lots of people using their websites to make money but they have no clue what to do. Their websites are a liability not an asset, they have Flash websites, that possibly look good but does not work at all , so the idea is as follows:
1) Fresh yet powerful looking logo preferably with a slogan or catch phrase that conveys that we can turn around their non profitable websites
2) The logo needs to be playful yet corporate so it appeals to both corporate companies and entrepreneurs.
One more thing: We will have a 2nd Set of "Customers", Internet Marketers that would be willing to consult with these customers, so the idea is that this "Brand" is also an "Identity" for them to want to be certified as a "Web Reactivator"
I would love to look again playful yet corporate very 2.0