How Dorrietpowell started their logo design journey
We are a lifestyle concept brand. A company that develops and promotes products with smart design and an eye toward sustainability. We include fine art, furnishings, clothing, jewelry and accessories.
Tell us a bit about who you are and the people you reach
Our target audience includes a wide range of buyers. All of them are interested in a healthy, stylish, environmentally and socially conscious lifestyle. Our target audience tends to be progressive and well educated.
We have been using a very simple logo for letterhead and cards. I am attaching it. We really like that font but want to expand and also have some type of mark. We are also open to something entirely different if you have any fantastic ideas. We would like to steer clear of any "cliche" overused ideas of "green" ie: a majority of "green" companies seem to have a leaf in the logo. We would like a simple, modern look. We are also open to using the tag line "for the sustainable modernist" For the mark we were playing with the idea of sustainability being self-regenerating like a kundalini snake or the infinity circle. This might be a start.
We will be using the logo for letterhead, cards, tags, advertising material etc...
We do not want any clip art. We would like it to be scalable. Thanks so much!