SURF FACE - ACTION SUNSCREEN AND SKIN CARE PRODUCTS
We are a high end skin care product line about to launch a new action line - Surf Face. This line will consist of a cutting edge physical sunscreen and an after abuse moisturizer. Sunscreen doesn't sting the eyes and moisturizer rebuilds sun damaged skin. It's pretty amazing stuff. The Surf Face design ethic is 180 degrees opposite of Dermagenics. Check us out at dermagenics.com
Surfers, watermen, action sports players, bicyclists, bikers, hikers, soccer kids, beach bunnies. Hip, active, athletic, 18-35 up scale.
This is the overall design for the Surf Face product branding, logo, sunscreen tubes and web page. Conventional design ethic be trashed. Bright, bold, in yer face, brash, hip, counter culture aware, cutting edge, playful. Something new, unforgettable and instantly recognizable. Feel free to play with mixing diverse font styles, sizes. Mix up the color. Have fun. Make it compelling.