The target audience are people who are into health and eating good 'real' food that is full of life and nutrients. The target market are people who actively look for healthy living options and hence consider eating super foods, like Chia seeds, Goji Berries, Acai Berries.
They will more than likely be apposed to corporate greed and prefer a more natural and alternative approach, but not always, as some of the target market have a more selfish attitude and just want to get themselves as healthy as they can and hence look for health super foods like Chia seeds.
Here is an example of one I like:
The target customer will initially be reached through online media and eventually through health shops stocking our brand.
I want to get across a feeling of virbrance in the logo, hence the name "Sunchia" which has the word "Sun" in it. But I don't want super high detailed pictures, as I prefer for cartoon style or leaning towards symbolics images.
The overall feeling that the logo needs to send out is:
Also we may develop the brand in the future and not only do food, so it would be good to consider this in the logo. We might go into organic clothing and other product possibly.