Mogeek is the absolute best designer that I have ever worked with. I am a very difficult and demanding client and expect only the very best. He exceeded my expectations in every way. By the time we were done, I felt guilty not paying him more. If you have the good fortune of being accepted as a client by this designer, you should run, not walk, as fast as you can toward his work!
How Mark Lauter started their logo design journey
SUMO Software is the new product development arm of One Lauter Inc., a software development services company. We wanted a more marketable name and image for software product sales. The name was chosen because the owner of the company is a pretty big guy. The inspiration came from a small sumo wrestler figurine brought back by a friend from a trip to Japan. SUMO is based in Clearwater, Florida. We oddly balance the low-key Florida attitude with intensity that comes from being passionate about developing rock solid software systems.
Tell us a bit about who you are and the people you reach
The target audience is anyone who would buy stuff from us because we have a wicked logo, right? Probably anyone who would download and install free software from a website (logo needs to generate trust), or would sign up for membership of a web-based software system.
The logo should denote power and balance. At the same time it must convey a sense of humor that says while we don't take ourselves too seriously, we are professional and serious about what we're serious about. In a perfect world when someone outside our company sees the logo for the first time they should laugh - at least smile. That's why they'll remember who we are.
We're an American company and the logo should look American - not eastern.
Florida Retro is better - think 1972 Miami Dolphins
No Asian letters - we're not a Chinese buffet.
Big, BOLD, in your face.