We are looking for a Mascot and Logo for our company Mr Aristotle. We are wanting the brand to be characterized by this fictional character. Mr Aristotle's character profile is below.
He has a sophisticated sense of humor conveyed through the character of Mr Aristotle. He is a throwback to the playboy adventurers of old – he is the Great Gatsby meets Indiana Jones. He has his own style and it works. He embraces all that life has to offer with a smile on his face, a wink in his eye and a perfectly chilled Gin and Tonic in his hand.
From an inspiration point of view, Mr Aristotle lives in a time when people did not go on holiday - they ‘Vacationed’. Summer months were spent traveling the Orient Express from London to Venice stopping along the way to stay at the finest hotels in Europe. The Winter months were spent on safari in Kenya, exploring Inca temples in Peru before relaxing on a steamboat down the Nile.
Life was carefree as long as you had the keys to the penthouse suite and the name of a good tailor. Travel and exploration was not a holiday but a way-of-life.
Mr Aristotle now finds himself in the 21st Century and he is enjoying every moment. More high-jinx to be had and adventures to do. Now this is really living.
Mr Aristotle is a high class experience booking system, where people can book exclusive experiences online all over the world.
As we offer a vast variety of experiences we are unable to list all demographics – instead we have chosen to go with psycho-graphics of our target audience.
- A Modern Nomad
- Affluent 25-49 year-olds (but not restricted to this age bracket)
- Well travelled – citizen of the world
- A Culturally aware pioneering spirit
Our clients are well-travelled and are looking for destinations for experiences that reflect their spirit of fun and adventure. The brand needs to be a reflection of their own sense of individuality. We want people to feel that they have entered an environment of like-minded people who have a joie d’vivre. They are just as comfortable in black-tie as they are in a hammock.
Life is not to be taken seriously – just seriously enjoyed.
We are looking for a mascot and logo design for Mr Aristotle.
We envision an illustrated character as the mascot and a handwritten style signature as the logo, the signature would need to be clear, however it should also look like it was hand written.
We would require all files submitted in Illustrator AI files.