The name "Memo" comes from the word "memories". We like the idea of using the play, stop, record, and pause symbols because it's essentially what we do as videographers. We value stories and the memories they bring.
We're definitely modern but we want a logo that will last. We love clean typography, but we also want a visual symbol/icon because our name isn't too straight forward at first glance. If the icon is somehow integrated within the type that would be super cool as well. We really like illustration so anything that feels crafted and not generic is a huge plus.
We kindly request not to use a DSLR camera icon or rings in the logo but instead use the "play, pause, record, and stop" icons as shown in the business card. The DSLR camera feels too much like a photo business. Please reference the attachment of a video camera icon that we would prefer instead of the DSLR camera. As for the rings, although we do wedding videos, we want to primarily be branded as story telling videographers.
For the best interpretation of who we are, please visit our website at http://www.memocollective.com and view our work! We take our branding seriously and want to make sure this logo is used to touch all bases of our business, from print material to animated logos at the beginning of each video.