On Sharperoo, homeowners can browse through over two million profiles on licensed contractors throughout the United States. These profiles combine third-party data on contractors, with consumer feedback and information from the contractors themselves, to provide homeowners with a comprehensive and authoritative resource to help them make decisions on home improvement.
In addition to serving as an informational resource for homeowners, Sharperoo also serves as a marketing tool for contractors. Contractors can claim their profile for free and share information about their business including special offers and pictures of work they have done. By purchasing a subscription, contractors can create enhanced profiles, gain additional on-site exposure in designated sponsorship sections of Sharperoo.com and appear in more geographical and industry-based places on Sharperoo.com.
Audience 1A: Homeowners who are looking for home improvement / construction contractors. There are over 70m homeowners in the US today who all are potential site users. For homeowners, we should be a brand that communicates trust, authority, and innovation in the home improvement space.
Audience 1B: Contractors who are looking to market their business. For contractors, we are a product/company that will help them drive business in the era of online. Yet we shouldn't be too techie because it is traditionally a pretty non-techie audience.
We are currently in Beta at http://www.sharperoo.com so you can see what our current logo and color scheme look like.
We are completely open on color scheme, font, logo, tag-line, etc.
Our focus is on the home improvement vertical however and that is not likely to change.
Things we would like the brand to communicate:
1. A sense of trust - At the end of the day we are about creating trust and accountability between homeowners and contractors.
2. Our long-term strategy is to stay vertical (in home improvement / construction) so it is fine if the brand communicates something about this (the existing logo contains a house).
3. We don't want anything too sophisticated, stylized or cartoon-ish. We are a mass consumer product so it should speak to a very broad audience.
4. We want something relatively simple, friendly, approachable.
5. We are an online-focused startup so it would be good to have something that seems a bit more contemporary or Web 2.0 (shudder).
Note: Remember to play with different colors, black, white and grey. The logo doesn’t need to completely match the layout to the Website, it just needs to be similar enough to look sophisticated, fresh and fitting. We want variety. If we like certain aspects of different samples, that is an easily remedied problem.