I think we want to stick with red and blue, as those colors are represented in a lot of the teams we work with. I could be convinced differently though.
I would like to use a wordmark (the name of the company) but then also add a symbol, that might at some point grow to represent the company (like Hudl and Lifetime on the attached page).
There is a magazine called SportsTravel. Their logo is also on the attached page. I like the font they use and the way it tilts (italicized). It gives a sense of motion (travel). Obviously we don’t want to replicate what they did, but maybe something close. We don’t compete with them in any way, so there isn’t too much worry about an overlap or distinguishing between the two.
For the symbol, something that hints to travel, movement, or going someplace seems to make the most sense to me. Also, maybe something circular, representing a ball for sports. In the ying/yang type logos on the attached page, I kind of like the top one in the middle. I also thought of the idea of a soccer ball type design, with colors (red and blue for sure, maybe other colors too?) in the pentagons/hexagons, rather than black and white.