Alpha Social Media (tag) internet marketing help for your business
A former tv editor and corporate communications producer/editor is changing hats to help promote small and medium sole proprietor businesses with fun social media promotions. Facebook, twitter, uTube, etc are all a part of it and where possible Alpha Social Media will create ad copy, video, graphics, and daily FB/twitter updates for great customer relationships.
For a long time i've been interested in success stories of small businesses growing rapidly with the help of cheap internet self promotion, podcasts, iTunes, web 2.0 blogs, and social media sites. Now is a good time for me to try my hand at putting all my TV commercial, reality and entertainment show editing to work for the small business owner. (and 15 years of corporate communications for some of the biggest companies in Canada)
I know it's going to be a lot of fun meeting new people and helping them make extra sales in an inexpensive and effective way.
Alpha Social Media's main audience are small/medium business owners, like the small shop i buy fashionable menswear from.
The Store owner needs to pump up business to sell summer stock and get people in the door. His clients could go to the big box store and buy the same Kenneth Cole shirt for cheaper but they go to him because he is friendly, funny, and provides a feel good service that others do not. He has a loyal customer base.
a local city restaurant wants to replace the door to door color fliers with social media, but they don't have the chops for simple ads, or copywriting skills for decent copy... etc.
I'll be the person helping these business owners be more successful.
So this is a fun, positive growth, friendly personal service where new social media marketing ideas can sizzle to life.
A graphic, and text.
Human, soft, pastel, fun, smile and smart would be core words.
This will be used on a business card. And be a temporary web Logo. web might be more important for now.
Alpha could be a symbol for Alpha, it could be the Alpha dog
( not a goofy cartoon, or aggressive snear) and not a blind guy with a golden lab. 8-).. ya maybe nix the alpha dog.
Alpha, hopefully, it's the first thing that people will think of when social media promotion comes to mind, (alpha lightbulb?)
so maybe just an interesting take on the alpha symbol above/ beside 'Alpha Social Media' text in a unique(ish) web 2.0 font.. possibly a fatter rounded version of Helvetica.
If the font had more of a hand drawn 'feel' to it, would give a sense of personal touch.
tie a graphic with , people, fun, simple gradient colors and shapes that are humanistic, simple, cool, fun combinations.
I'm thinking orange/ red pastels, maybe orange/ blue,
I like/LOVE typography, but that might be too much for my teensy budget. (sorry typography lovers 8-( )
I like bulgy graphics with hard edges, easy to read but not too fat.