Completed contest

Sexy Logo Redesign for Popular Dating Facebook App

Lovers needed a new logo design and created a contest on 99designs.

A winner was selected from 238 designs submitted by 42 freelance designers.

238
entries
42
designers
1
winner

One of the designers who made it happen

Winner - xPAz
Outstanding Designer! Extremely creative and talented. Will definitely seek him out for all future design work we need.
- Troy Ly

How Lovers started their logo design journey

Company name

Lovers

Overview

Lovers is a Facebook application that lets you send love to your friends.
It also lets you add your friends as Lovers, allowing you to be in more than one relationship at a time. It currently has 279,808 monthly active users.

We're also working on an iPhone app that will let you chat & flirt with other Lovers nearby you.

Our current logo:
original: http://www.loversapp.com/fb/img/log…iginal.png
fan page: http://www.facebook.com/loversapp
favicon: http://www.loversapp.com/favicon.gif
We like our favicon but the edges are a little rough and does not show up well on Firefox (on a gray background). Also, we'd like its color to be a bit more red rather than pink.

Our t-shirt shop:
http://lovers.spreadshirt.com/

Tell us a bit about who you are and the people you reach

Our target audience is the popular, attractive, stylish, trendy, young girly-girls and studs. Young crowd. We want them to wear t-shirts with our logo on it to parties, bars & clubs.
Check out our fans:
http://www.facebook.com/loversapp

Requirements

We are redesigning our logo because we want to sell t-shirts with our logo on them, and we really want these shirts to be cool, something that people would want to wear out to a bar or something.

It should have a cool symbol and the text "Lovers" below it,
similar to the Grindr logo: http://www.grindr.com/Grindr_iPhone…_Gear.html

Keep it simple. Solid colors. No gradients or crazy effects because they don't print well on t-shirts.

The font for "Lovers" should be simple, cool & fun, like Grindr's is, but different. We're thinking fat, serif letters, but experiment.

The symbol could be the similar to our current symbol (a heart made of hearts) but made cleaner, crisper, and better. Please experiment though. We want it to be a heart. Some of the themes to play off of are:
- many lovers. i.e. http://99designs.com/logo-design/store/1433 (could be cool w/o the plus sign & could work as the "o" in Lovers). or with a blue circle in the middle representing the world.
- love around the world. i.e. http://99designs.com/logo-design/store/1429 (maybe if made simpler)
- or lovers over the Internet
- Another idea is just to have a red heart with a white border around it, but that's not quite unique enough.

Also, it must be vectorized or much larger so that it will print at high-resolution on a t-shirt.

Also, it must meet these requirements:
http://www.spreadshirt.com/help-C13…icleId/320

It must use 3 colors or less from the Flex column here:
http://www.spreadshirt.com/help-C13…ticleId/47
We like red, black, and white but feel free to experiment. We also like #E61E2B and #F40000

Req. file formats:
T-Shirt - .eps (vector)
Web - .jpg & layered .psd (RGB)
Favicon - .ico & .gif

Custom package

US$363

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Deliverables

AI
EPS
PDF
PNG
JPG

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