We need a logo for a new chain of pizzerias in Denmark.
The name is ild.pizza.
“Ild” means “fire” in Danish. The reason for the “fire-name” is that all our pizzas are made in a pizzaown with real wood.
So it is important, that we somehow have a flame or another “fire-illustration” in the logo.
If we use a symbol in the logo (E.g. a flame) we hope, that the symbol in the future will represent the company solo, the same way with the Nike-swoosh represent Nike.
Notice, that we have the internet-domain http://www.ild.pizza. So it is important that we have a clear “DOT” in the logo, so people understand that our name (ild.pizza) is also our web-address.
If is also possible to have our URL (http://www.ild.pizza) in the logo.
We want to rethink the way pizzas are made. We let the customer build (modify) their own pizza and we will make a super cool app for ordering the pizzas. So with this in mind, I think the logo should be more “modern” rather than “traditional”.
I enclose a few logos, that we made ourselves. They are ok, but not perfect. I hope that they can serve as inspiration.